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Tourist industry

Located less than 3 hours from Paris, the Saint-Malo District is a major tourist destination and it is easily accessible.

This area has an outstandingly beautiful environment and it forms a triangle, with each side providing a unique view of the sea - the coastline from Cancale to Saint-Malo, the Rance Estuary and Dol marshes, and Mont Saint-Michel Bay.

The district also boasts a comprehensive range of tourist products in terms of amenities and events with museums, an aquarium, boating and sports facilities, golf courses, hotels to suit all pockets, great food, golf, a thalassotherapy centre, a conference centre and plenty of cultural events and yachting.

Tourism directly generates an average of 2,200 jobs over the year (6.9% of the total workforce) and more than 4,600 in the peak season (13.2% of total jobs).

More than 7.6 million visitor nights per year

In 2004, the significant popularity of the Emerald Coast with visitors led local authorities and stakeholders to set up a statistics unit.

In 2009, it recorded 7.6 million visitor nights, a figure that has been constantly on the rise over the past 6 years with:

  • More than 2.5 million nights in the month of August
  • A mean daily visitor rate of 78,000

The most popular tourist venues:

  • The Grand Aquarium 367,977 visitors in 2009
  • La Bourbansais Zoo 144,149 visitors in 2009
  • Cobac Parc 105,700 visitors in 2009

Comprehensive visitor amenities

With almost 40% of commercial business done by the hotel and restaurant trades, Saint-Malo Agglomération is Ille-et-Vilaine's 2nd largest commercial area.

Along the "Emerald Coast", there are:

  • 241 hotels and other forms of tourist accommodation (including 37 hotels rated as 3-star and 5 rated as 4-star) providing a total of 1,280,937 visitor nights in 2008
  • More than 22,000 tourist accommodation units within the Saint-Malo area itself
    33 campsites
  • 9,780 holiday homes
  • 540 restaurants

N.B. In 2009 and 2010, there have been significant investments in hotel accommodation with the opening of a serviced apartment complex and hotels rated 2, 3 and 4 stars etc.